Noah Ford

Noah Ford is a basketball trainer and coach from La Cañada, CA, with over eight years of experience developing players at every level, from kids picking up a ball for the first time to college players and overseas professionals. A La Cañada High School alum who went on to play at the junior college level, Noah has now come full circle as the Freshman Head Coach at his alma mater. He also serves as Director of Team DTermined La Cañada, where he oversees five AAU teams, and is the founder of On Court Performance.

Over six seasons of AAU coaching with Spartans Elite and Team DTermined, Noah has built a track record of developing players who reach the next level. Last season, he took a 10U team that began the year in the bronze division and moved them up to silver, where they won five tournament championships. Athletes from his earliest teams have gone on to compete at some of Southern California's top high school programs, including St. Francis, Sierra Canyon, La Salle, and La Cañada High School.

What sets Noah apart is how he uses the game to teach life. To him, the court is one of the best classrooms a young person will ever have. A missed shot teaches how to respond to failure. A hard drill teaches that discipline means showing up when you don't feel like it. A team teaches what it means to put others first, own your mistakes, and earn trust. Noah coaches those lessons on purpose, and his players leave the gym as better teammates, better students, and better people.

Most of the athletes Noah works with won't play basketball forever. But the confidence, work ethic, and character they build with him will last a lifetime. That is what he is really building.